Instagram ads have proven to be an effective
means for generating new business.
A study conducted by Forrester in 2016 reviewed how the top 50
global brands market on social media. Forrester evaluated 11.8 million user
interactions on 2,489 posts made by 249 branded profiles. Data was collected on
how many top brands use each social network. how
many fans they have, how often they post, and how often users interact with
their posts. Forrester found that the average number of Instagram followers for
a top brand is now over 1 million—almost five times higher than in 2015.
Types of Instagram ads
There are three main types of Instagram ads to
choose from. Whether your goal is to build brand awareness, get more website
visits, or increase downloads of your mobile app, Instagram can help you access
a huge, engaged audience. Read on for a rundown of the photo, video, and carousel ads, and then watch the video below to
determine which is the best option for your business.
Instagram photo ads
With photo ads, businesses can tell their
story and feature products through visually engaging imagery. Market your brand
to a broad audience or just the customers in your hometown with guaranteed
impressions.
Instagram video ads
You can make Instagram video ads up to 60
seconds long, but according to data from Vista,
the first 30 seconds of a social video is what matters most. If you can hook
your audience in that timeframe, they are more likely to stick around and
engage.
Instagram carousel ads
With carousel ads, Instagram users can swipe
to see additional images and a call to action button takes them to a website to
learn more. Carousel ads are like the digital version of the multi-page print
campaigns of yesteryear. Unlike print ads, carousel ads offer the added benefit
of taking people to a website to learn more.
Instagram Stories ads
In Instagram Stories, users will
encounter full-screen ads as
they scroll through their Stories feed. This feature changes the way Instagram
users interact with ads—allowing users to feel like they’re in the ad.
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